An assessment of tobacco imagery in on-demand streaming content (shows and exclusive films) popular among youth in India
Objectives
- To conduct content-coding for tobacco imagery in 10 most popular youth (age 15-24 years) on-demand shows and exclusive films screened on streaming platforms such as Netflix, Amazon Prime, and Hotstar.
- To collate data on key aspects of the films/shows, including producer, production company, director, and stars for each film/show.
- Formulate evidence-based recommendations for future policy and its implementation.
Results