An assessment of tobacco imagery and compliance with tobacco-free film rules in top-grossing Bollywood films in India (2006-17)
Objectives
- To conduct content-coding of 20 highest-grossing Bollywood films released each year, from 2006-2017, for tobacco imagery.
- To analyse tobacco depiction trends in the six-year period before the introduction of tobacco-free film rules (2006-2011) and the six-year period after their implementation (2012-2017).
- To collate data on key aspects of the films, including producer, production company, director, and stars for each film.
- Formulate evidence-based recommendations for future policy and its implementation.
Results