Alcohol marketing environment and implementation of alcohol marketing policies in India

Objectives

To enhance public awareness regarding the alcohol marketing environment and the various alcohol marketing policies that exist in the country
To aid in apprising national efforts to decrease alcohol use by assessing the impact factors such as availability, accessibility, and affordability of alcohol on its consumption
To help develop public health policies focused on reducing the availability, accessibility, and affordability of alcohol among the population
To better understand gaps/barriers in implementation of existing policies restricting the alcohol industry to market their products via surrogate advertisements, events sponsorship, and digital media.

Methodology

A literature review of existing work in the field of alcohol marketing environment was undertaken
Policy mapping using various National and State level databases was conducted
Key Informant interviews with researchers/academicians, clinical practitioners and legal representatives working in the area of public health and substance abuse with significant experience in alcohol control were were undertaken
Online survey to understand exposure to alcohol marketing on digital media platforms among adolescents.