A cross-sectional mixed methods study to assess feasibility, perceived effectiveness and the politico-legal environment around introduction of standardized packaging and the impact of larger graphic health warnings as tobacco control measures in India
Objectives
The study aimed to assess the feasibility, perceived effectiveness, and politico-legal environment around the introduction of standardized packaging and the impact of larger graphic health warnings as tobacco control measures in India.
Methodology
- A pilot was conducted in October-November, 2015 in purposefully selected urban and rural communities of Delhi (North) and Telangana (South) respectively using an interviewer-administered questionnaire.
- Participants aged 13+ years were selected from community settings in Delhi and Telangana to ensure the representation of males/females, tobacco users/non-users, and adults/adolescents
- Survey was conducted to assess perceptions about the effectiveness of new graphic warnings and their increased size on standardized packs vs. conventional tobacco packs.
- Additionally, a policy review and 15 key stakeholder interviews were also conducted
Results
Outcomes suggested in Delhi, participants unanimously favoured large warnings on plain packs while in Telangana, large warnings on conventional/current packs were favoured.